Vacation Mode: Inside the Assortment Plan for a Resort 2025 Collection

As the 2025 resort season approaches, today’s style-savvy traveler is seeking more than just destination dressing—they want statement pieces that photograph beautifully, transition seamlessly from day to night, and embody the spirit of effortless luxury. For buyers, the opportunity lies in anticipating this desire with a tightly edited, trend-forward assortment that merges aspirational aesthetics with real-world versatility. This curated vacation capsule was designed with the modern muse in mind—confident, globally inspired, and always camera-ready

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The Vision: A Resort Line That Travels Well

This collection was designed with the modern vacationer in mind—someone en route to Tulum, Mykonos, or Malibu with a suitcase filled with vibrant, flirty, and elevated pieces. From breezy beach-to-bar dresses to statement maxis and sheer cover-ups, every piece is crafted to move effortlessly from sun-drenched days to golden hour dinners. As someone lucky enough to be part of this jet-set crowd this year, I’m curating this collection through a personal lens—selecting the pieces I’m looking forward to packing, myself.

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Assortment Breakdown: 28 SKUs for Endless Styling

The line includes a tight 28-SKU assortment, optimized for flexibility in styling and focused on color stories and breathable fabrics. Here's the breakdown:

Subcategory	SKUs	Avg. Unit/SKU	Total Units	Notes
Beach to Bar Dresses	8	175	1,400	Easy-to-style pieces that go from sand to sunset
Linen	6	150	900	Natural fabrics in fresh tones; breathable and elevated for daytime wear
Statement Sets	5	160	800	Effortlessly chic coordinated tops paired with matching skirts or pant
Cover Up	4	150	600	Crochet, mesh, or gauzy slip dresses to throw over swimwear
Party-Ready	5	170	850	After-dark glam—sparkle, cut-outs, bold silhouettes for tropical nights
Total	28	------	4,550

These numbers are my estimates based on typical buying practices for fashion retailers, as well as the performance trends I’ve observed within resort collections. Adjustments can be made based on more specific sales data or customer insights closer to the buying season.

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Buy Strategy: Trends, Textures & Timing

Key Trends:

• Coastal cowgirl meets Mediterranean minimalism

• Saturated brights: tangerine, ocean blue, lime, coral

• Luxe fabrics: cotton gauze, linen blends, breezy mesh

Hero Item: The Mini Beaded Starfish Dress

Perfect for sun-drenched days and balmy nights, Leslie Amon’s Starfish mini dress captures the spirit of joyful dressing. With a flounced hem and flattering scoop neckline, its fitted silhouette offers a playful dose of glamour—amplified by its vibrant hue and intricate beaded embellishments that shimmer with every step.

Investment Mix:

• 65% trend-forward showstoppers

• 35% re-orderable core silhouettes with strong sell-through potential

Drop Schedule: Early February to align with Spring Break travel demand and early resort content creation.

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Merch Math: Financials at a Glance

Metric	Value
Total Units	4,550
Avg. Cost/Unit	$100
Avg. MSRP	$350
Total COGS	$455,000
Potential Revenue	$1,592,500

Note: These figures are thoughtfully estimated based on standard industry markups (approximately 3.5x) and REVOLVE’s pricing strategy for mid-to-premium resort-wear. The projected average cost/unit reflects realistic production and sourcing expectations, while the MSRP aligns with comparable offerings across trend-driven vacation capsules. These assumptions are informed by market trends, competitive analysis, and my personal insights into customer preferences this season.

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Final Takeaway:

This Resort 2025 capsule is more than a collection—it’s a vision of what today’s vacation wardrobe should be: vibrant, versatile, and designed to be worn in the most beautiful moments. With a sharp eye on emerging trends and a deep understanding of consumer behavior, this buy delivers a powerful balance of aspirational style and strategic planning. Whether it’s a linen set worn barefoot on the beach or a beaded mini that lights up a rooftop dinner, each piece is chosen to meet the customer where they are—and where they dream of going next. As both a buyer and a traveler, this curation blends business insight with personal excitement—an authentic reflection of how fashion moves with us through every destination.